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The First Bob Marley Billboard in the U.S. Sunset Boulevard, Los Angeles
The first-ever billboard for Bob Marley and the Wailers, promoting Rastaman Vibration and their appearance at the Shrine Auditorium. Seen here on Sunset Boulevard in Los Angeles. Artwork designed by legendary Marley art director Neville Garrick. This photograph captures the moment when Marley’s music moved from a Jamaican phenomenon to a global cultural force. Why this billboard matters historically: • One of the earliest large-scale outdoor promotions for Marley in the Unite
Paul Herve
Mar 311 min read


A great moment at Roger Steffens’ Reggae Archives in Los Angeles.
Joseph Hill of Culture met Sangie Davis for the first time and hit it off straight away like old pals. Sangie co-wrote Bob Marley’s “Wake Up and Live.” Over the years, the archives have become a real crossroads of reggae, where artists, producers, and stories collide. And that blue chair… epic. The number of legendary asses that have sat in it is unreal. Still there in 2026, holding history!!
Paul Herve
Mar 301 min read
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